A Step Toward Normalizing Relations
The NBA’s decision to host preseason games in Macao comes after a period of strained relations with China, which stemmed from various political and social issues. The friction began in 2019 after a controversial tweet by Houston Rockets General Manager Daryl Morey, expressing support for pro-democracy protests in Hong Kong. The tweet sparked a significant backlash from China, resulting in the suspension of NBA broadcasts, sponsorship deals, and other commercial activities in the country.
Impact on the NBA’s Global Growth
For the NBA, the return to Macao is not just about reconnecting with China, but also about strengthening its global appeal. The league has made great strides in expanding its reach internationally, with games played in various countries and more fans tuning in from around the world. Hosting games in Macao will help the NBA build its brand in Asia and solidify its position as a global sports powerhouse